#MyFriendAlexa Campaign was run by Blogchatter and this video shows the change in my rankings in a 4-week time-frame.
Alexa is a global ranking given by the company Alexa. Started in 1996, Alexa is a subsidiary of Amazon.com. It specializes in collecting and analysing web traffic data, based on which it ranks websites and blogs. The ranking is one of the important factors that determine the popularity and profitability of a website. With Google PR, the higher the ranking, the more popular and authoritative your website is. With Alexa, the smaller the number, the more popular your website is. Websites that are relatively popular and get a decent amount of traffic regularly have an Alexa ranking of 50,000 to 100,000.
Author's Note: I am taking my Alexa rank to the next level with Blogchatter.